William Hill PLC is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934 and listed on the London Stock Exchange.
About the transaction:
Mr Green is a fast-growing, innovative iGaming group with operations in 13 markets and brands including Mr Green and Redbet. Mr Green holds remote gambling licences in Denmark, Italy, Latvia, Malta, Great Britain and Ireland. Mr Green has leading gaming and casino products supported by a fast growing sportsbook.
Strategic Rationale
The combination of William Hill and Mr Green will create a strongly positioned combined business with an expanded pan-European footprint in faster growing online betting and gaming markets, further supported by the existing William Hill Online and Retail businesses in the UK and the US.
£23m sale of a 70% equity stake in UK online casino assets and management relating to the brands Pocket Fruity, Spin Genie, Britain’s Got Talent Games and X Factor Games
About the client:
Gaming Realms plc (GMR.L) is an AIM-listed developer, publisher and licensor of mobile real money and social games
About the transaction:
Akur advised GMR on the transaction that resulted in the sale of 70% of the Company’s UK online casino B2C business to River iGaming plc
In addition to the consideration, River UK Casino (subsidiary of River iGaming plc) entered into a five year B2B platform and content agreement
Patrick Solution, CEO of Gaming Realms, said:
“We are delighted to announce this agreement with River iGaming, which aligns perfectly with our strategy
We are hugely grateful to the Akur team for their central role in bringing this transaction together
From identifying and introducing the most appropriate partners through to structuring, negotiating and finalising the deal with River iGaming, we have been impressed with Akur’s network, knowledge and advice throughout the process”
Gaming Realms plc (GMR.L) is an AIM-listed developer, publisher and licensor of mobile real money and social games
About the transaction:
Akur acted as exclusive financial adviser to GMR on the sale of its affiliate portals (bingoport and freebingohunter) to 1ST Leads Ltd.
The sale of the affiliate portals is consistent with GMR’s strategy to focus on its core real money gaming and content development businesses.
IPS, EDM and Rocket 9 include a 100-strong team and prominent UK casino brands including Pink Casino, SlotBoss and 21.co.uk. The business was founded by the team behind Bede Gaming, a leading supplier of software to the online gambling industry
About the transaction:
Akur ran a competitive process, leveraging our extensive international network of gaming investors and acquirers, bringing to the table a broad range of interested parties.
Joe Saumarez Smith, Co-founder and lead investor said: “Akur have led the transaction from start to finish in a highly professional way. From identifying and introducing potential acquirers to deal structure and transactional agreements, Akur have been fantastic advisors who have listened to our needs and identified the best deal partners. The transaction is an ideal outcome for the shareholders, the management of the business who have a fantastic cultural fit with the acquirers and Bede Gaming, who have signed a new software supply deal with the acquirers.”
+44 207 493 3631
